SEO Brisbane

Need a SEO Expert in Brisbane?

Regardless of you budget size, or business size, our goal at Rank One SEO Brisbane is to provide our customers expert level Search Engine Optimization with tangible results. We have proven time and time again, no matter the business size, whether you’re a single person business or a tier one enterprise conglomerate, we are the best SEO’s in Brisbane. We use proven white hat SEO strategies which results in drastically improved Google Ranking for your business.

Search Engine Optimisation is crucial to success.

Our SEO strategies will help your website get on top of the Google search results and dominate your business niche. We back our results, providing no lock in contracts. Our services include full SEO keyword rankings and performance reports. Our team will increase your website traffic, improve sales, increase your website ranking, and get you on Page 1 of Google.

CONTENT MARKETING.

Exposing Your Business Brand To The World

Content Marketing is a highly coordinated digital marketing strategy that many SEO companies try advertise that do, but unfortunately don’t do well. Proper Content Marketing involves endless hours of research, unique ideas and pitching to the right affiliate websites in order to maximise the exposure of your business and brand. Let us put your brand in front of millions of people with an expert Search Engine Optimisation campaign.

SEO BRISBANE CONSULTING OVERVIEW.

The digital marketing strategy that you choose to drive more traffic to your business or website to the top of the Google rankings is dependent on several factors:

1. Your Location: Your territory size and location play a big factor in determining how aggressive you need your SEO campaign to be, because this determines how much competition in your area are fighting for the same space. For example an SEO campaign for a Sydney plumbing company will be more difficult than an SEO campaign for a Brisbane plumbing company, because Brisbane has a less dense population than Sydney.
   
   
2. Your Competition: If your competition is sitting comfortably on page one of Google and have been proactively investing is professional SEO services for several years, then the chances of you leap frogging them in the search engines in the short term is going to be very slim.

3. Your Budget: Good SEO comes down to lots of man (and woman!) hours. We spend our time and materials constantly researching, analysing your competition, strategizing and implementing from month to month. Your SEO budget is determining how much of our professional services are consumed.

There is no, “one size fits all” when it comes to successful Search Engine Optimisation strategies. We have several SEO Brisbane pricing packages to suit everybody’s business size and budget. We always suggest a package based on our initial findings from our free website SEO technical audit. We have outlines below some of the processes we use to implement a successful SEO Brisbane campaign.

TECHNICAL WEBSITE AUDIT

Right from the get go, for any Brisbane business we start off with an exhaustive website technical analysis and audit. This requires hours of careful interpretation of data of all the technical aspects of the website, how it has been put together, and where your current Google rankings and traffic statistics are. Google search engines look for various tags and descriptions to be set up in the right places. This set up needs to be perfect on every page of a website and must not be keyword stuffed. We analyse all your website data and provide a comprehensive SEO report with our findings. From the we move on to onsite recommendations and SEO implementation.

ONSITE RECOMMENDATIONS & SEO IMPLEMENTATION

In most cases, you will find SEO companies do a technical audit on your website. Then come back and hand to you a bunch of website recommendations and changes. They expect you to fix the problems or expect you to hire a web developer to fix the problems. What separates our SEO Brisbane business from the rest? We do all your onsite website changes for you. We have been building websites for businesses since 1998. With over 20 years experience in Search Engine Optimisation and website development, we have seen it all. Whether its WordPress, Magento, Shopify, Big Commerce or OpenCart, we understand how these web platforms work and how to take full advantage of their power. Because we do this as part of our all of our SEO Brisbane packages, you save loads of money.

COMPETITION ANALYSIS

Ongoing competitor analysis is a major aspect to a successful SEO Brisbane campaign. This is because the effort and investment you need to make to rise to the top of Google Page 1 is largely dependant on the amount of time and effort your competition is investing in. We use complex backend Search Engine Optimisation analysis tools to see exactly what your competition is doing to promote their Brisbane business online, and how much traffic they are generating. Once we have a very clear picture of the amount of time, money and effort your competition is spending on their SEO approach, we can give you a recommendation of the time and materials you will need to invest in to catch and beat them. Your organic search results position is very much governed by what your competition is doing in your business niche in your target location.

KEYWORD RESEARCH AND CONTENT DEVELOPMENT

A successful Search Engine Optimisation strategy involves hours of keyword research for your particular business niche and location. Simply trying to target a handful of the major keywords for your business niche is not only difficult because everyone wants to rank for them, but also means you are missing out on a tonne of potential Google traffic. We find not only the major keywords but also what is known as the ‘long tail’ keywords that people use to find your business. Fun Fact: Did you know there are 3.5 billion Google Searches every day? That’s over 40,000 searches a second going on in the world at any given moment! Not everyone searches the same exact words, therefor it is important to make sure you are capturing a wide audience via your keyword strategy. Keyword strategies must be up to date and are constantly changing. At Rank One SEO Brisbane, we revise keywords month to month to make sure you are up to date with what your customers are looking for.

NATURAL WHITE HAT LINKING STRATEGIES

If you have done some of your own research into how SEO works, I have no doubt you have come across the term ‘backlinks’, ‘back links’, or ‘backlinking’. This refers to acquiring link from other websites that point back to your website. Acquiring backlinks is a major component to any Brisbane SEO campaign. If this is the case, then why aren’t there businesses out there selling backlinks? The answer is, there is! However, do not be tempted to partake in this practise, it is a red card as far as Google is concerned. Buying backlinks will result in your website being penalised in the Google search results and possibly even blacklisted, meaning your site is completely removed from Google all together. Unfortunately, many agencies practise this black art and use it as the major way to boost a customer’s rankings in the search results. Google eventually works out who the offending sites are and then they see a dramatic decline in rankings. Many of our customers have gone down this path, hiring cheap Indian and other overseas ‘SEO Services Experts’ and then come to us to clean up the mess. In some cases, the damage done is so bad that they have to abandon their existing domain and start fresh. Ask yourself if your Brisbane business could sustain the revenue loss being backlisted for an extended period?

CONVERSION RATES AND BOUNCE RATE TRACKING

Tracking the amount of traffic your website is generating is where most SEO Agencies stop. They show you traffic increasing (or decreasing) and that’s about all. At Rank One SEO Brisbane we go the extra mile to help you set up conversion tracking as a standard part of our SEO services. Conversion tracking is providing a metric that shows not only how many people are visiting your site, but how many sales your business is achieving from each visit and what channels they came through to find your site. These can include Pay Per Click Advertising, Organic Search Results, Referrals from other websites, or social media channels like Facebook, Instagram and Twitter. Bounce rates show how many people landed on your site and didn’t hang around for very long and are essentially a lost sale. We focus on helping your improve sales and decrease your bounce rates.

PROFESSIONAL PROGRESS REPORTS

We provide detailed SEO reports every month to all of our clients. We believe in being completely transparent with the work we do and detail what we are working and the results being produced. Search Engine Optimisation is a long-term investment for a business and website. Good results do not happen instantly, if they did, everyone would be on page 1. Like any investment, whether it be money in a bank, or blue-chip shares on the stock market, a smart investment will return exponential compounded Google traffic in time. Our Search Engine Optimisation reports provide detailed keyword ranking positions, as well as the positions of your competitors, allowing you to easily see not only how much traffic your investment is generating, but how much traffic your competition is generating as well.

COMMON REASONS FOR POOR GOOGLE RANKINGS.

There can be many reasons why a website is not ranking well in the Google search results. Google’s ranking algorithm is a secret, but trial and error has proven to highlight some of the most common reasons websites fail to rank well. This is a comprehensive list of the major problems facing most websites that are ranking poorly:

WEBSITE TAGS AND DESCRIPTIONS

The technical backend HTML of all the pages on your site need to be well optimised in order for Google to understand what your website is about. This is what is referred to as On Site Search Engine Optimisation. The Google bots crawl your site and read all the content on your pages, and when they do they also look for specific HTML components in key areas of your web pages. It is crucial to have these HTML elements like titles, meta descriptions, H1 tags and alt image tags set up correctly in order for Google to read and interpret your webpages. When you have these elements set up correctly your keyword rankings will improve. Having pages setup with generic names like ‘Home’, ‘Services’ and the like don’t tell Google what your page and site is about. As a result your site won’t be indexed for the keywords you seek and your target audience will be presented to you competition that has everything set up correctly. This also applies to images on your website. Google cannot see images (well at this stage anyway!), therefor it is important to optimise your images using ‘alt’ tags. These are tags that describe what an image is about, so that Google has an idea of what is being shown.

QUALITY BACKLINKS

A backlink is a link that resides on another website (other that yours), that points back to your website. Eg: It is pointing ‘back’ to you. This more quality backlinks you obtain the more popular Google see’s your website as being. I must stress the word quality! So from a search engine optimisation standpoint, what is a high quality backlink and what is a low quality backlink? Backlinks that are considered high quality are links that are from other highly reputable websites that are relevant to your website / business. For example, if you needed a recommendation on where to get good quality DSLR camera, and you asked your local wedding photographer and your local bakery, who’s advise would you take? The exact same thing goes for backlinks. If you are a professional DSLR camera shop website, and you get a backlink from both the Nikon website and from a bakery shop website, which one do you think is Google is going to consider a high quality backlink? The one from the Nikon website of course. There are many more complexities involved with backlinking, including do not buy back links, and which sites are considered high quality vs low quality, and we can help you throughout your SEO Brisbane Campaign.

PREVIOUS NEGATIVE SEO

If you have hired a cheap dodgy overseas ‘SEO services’ to work on your SEO campaign, there is a strong possibility you have paid for large amounts of low-quality backlinks to your website. If this is the case, it is most likely that Google has found and penalized your website for these practises. Buying large amounts of backlinks is a ‘get rich quick’ mentality and as in most cases in life, they never work out in the long run. Most of the time it is possible to reverse these past SEO sins, but it takes time and effort to go through each and every poor link to reverse the effects. This usually means many man (and woman) hours of contacting websites to remove the links pointing back to your website. If the black list of links it really large, sometimes you are better off abandoning the website domain name and starting fresh. Please note, the Google Search Console, which was previously called the Google Web Master portal, should be checked regularly. This will show you any warnings from Google of your site being at risk of a penalty or on the brink of being banned altogether.

OVER OPTIMISED HTML ELEMENTS

Once again that age old human trait called ‘greed’ come into play when we find out a little bit about what works with optimising elements for Google. It is important to take advantage of optimising your HTML page elements with the right keywords, but you need to be carful not to ‘keyword stuff’ these elements. Keyword stuffing is basically shoving lots of high-ranking keywords into these elements in order to try and manipulate search rankings. This will result in an adverse negative effect on your SEO campaign. We optimise these HTML elements day in and day out and know how much sugar to add to the right places.

WEBSITE CONTENT

Another term that frequently used in the SEO world is, “Content is King”. What does this mean? Essentially Google to trying to provide people with the best possible search results to questions and services people are looking for. “Thin Content” refers to websites or pages that have little page content and therefor regarded by search engines as low quality. You may be the best service provider in your industry, and if that is the case then you have to prove it. How? By Writing it down on your website. Give people and search engines the answers to the questions they are looking for. Do this and your site will be considered high quality. Be careful not to copy other web pages and websites, as this is another way to achieve yourself a Google penalty. Also changing copied content by ‘spinning’ (a term meaning rewriting someone’s else’s content) is also a bad practise. At Rank One SEO we have properly qualified staff that have bachelor’s degree’s in Marketing and Public Relations obtained from Queensland University of Technology (QUT Gardens Point), and we write professional content and press releases for you.

CRAFTY COMPETITION

We live in a world where we are all competing against one another for one reason or another. The only reason you are reading this information is because you need a Brisbane SEO Campaign to help your business beat your competition. It is an unfortunate reality that there is such a thing as a ‘negative SEO attack’. A negative SEO attack occurs when your competition purchases hundreds or thousands of backlinks from low quality SPAM websites and points them back to your website. It is important that you have an SEO consultant continuously monitoring your incoming backlinks, on the lookout for negative SEO attacks. When found we must disavow these poor quality links as soon as possible to avoid any Google penalty.

A ROBOTS.TXT FILE

What is a Robots.txt file? It is a text file that resides in the root directory of your website and tells Google, Bing and other search engines which parts of your website to crawl, index and rank you for, and which parts not to index. A WordPress or OpenCart website will have many areas such as categories and admin areas which should not be index in search engines. These areas of your site are of no use to the general public looking for your services. There are also pages that may contain a low amount of content of be duplicate content, especially if you have a large ecommerce website. A robots.txt should also contain your sitemap, which is also used to specifically list each page of your website. We can help your setup and maintain your robots.txt file.

A POORLY CREATED WEBSITE

Believe it or not, most of our work comes from:

1. New business start-ups wanting to rank highly from the day one (hate to break it to you, not going to happen).

2. Existing websites that have decided to have their websites re-written with a fresh look and feel. Note: Their previous website was ranking averagely, not poorly, and their new website doesn’t even rank for one keyword.

Number 2, existing websites that have been rewritten. In this scenario the new website has been created by amateur website developers, or website designers that have absolutely no clue about SEO. Time and time again we come in to save the day, only to find the new website has poorly implemented areas like pages called “home”, or “services”. They have had all previous content stripped out of the previous pages and replaced with bare minimum (useless) content (because the web developer wants to do as little as possible for his money). The thing the are good at is making the new like look great, and unfortunately the customer (you) is happy with that, until your rankings die overnight. In many cases it costs the customer double what they spent on their initial website to be fixed and become technically SEO sound. If you need a new website, please come to the SEO and Website design experts. You will not only get a great looking website, but a fully optimised SEO website. Ask yourself this, what is the point of having a great website that nobody has ever seen?

WHY CHOOSE RANK ONE SEO BRISBANE OVER A LARGE SEO AGENCY?

Unfortunately, no matter what industry you work in there are shonkey, sleezy, con-artists that promise you the world and produce services that do not deliver the goods. So called SEO experts are everywhere now days. I’m sure you get unsolicited emails on a weekly basis or not a daily basis from these so-called experts from Brisbane and overseas. Here are several reasons to consider using Rank One SEO Brisbane over large rich SEO agencies:

STAFF AT LARGE SEO AGENCIES

All large agencies, bar none, have only a few true SEO experts. These guys are not the people working on your Search Engine Optimisation campaign. They are reserved for the one or two multi-million-dollar clients they have on their books. So, who do you get? You are guaranteed to get an intern or even a work experience volunteer in some cases, who are your dedicated ‘SEO services account manager’. They have no clue what they are doing and have very limited knowledge in what works and what doesn’t in the SEO world. Large agency staff have a high staff turnover, as their employees graduate from university and move on.

POOR RESULTS

A good SEO Brisbane campaign is about producing and delivering good results. If your SEO campaign isn’t going well it could be because large SEO agencies more often that not, have many people working on your campaign. Nobody really knows what the rest of the team is doing, and they can be counterproductive. Most large SEO agencies outsource to India, Asia and other overseas contractors who have English as a second language. They don’t understand how Brisbane businesses work or the Brisbane consumer demographic. At Rank One SEO Brisbane, we hold ourselves accountable for our promises and delivery of results. We don’t make false promises of getting your business to the top of the search results just to get your business. If we conduct a website analysis in conjunction with competition analysis and find that we don’t believe we can improve your rankings, then we will politely decline to take you on as a client.

OUR SEO PRICING

If you look at large Brisbane SEO agencies, you notice one thing they all have in common …. Large offices in expensive locations. Decked out with all the bells and whistles including modern trendy furniture, designer couches. They have expensive Christmas parties and drive luxury cars. Yes, this might prove they are successful. Successful sales people with the gift of the gab. They can sell ice to eskimo’s, but this doesn’t mean they are actually getting great results for their clients. You are more often than not just funding their lavish lifestyles. At Rank One SEO Brisbane we keep our costs down, which keeps your costs down. We are a small tight nit group located in Fitzroy St, Cleveland. No designer couches and standing desks here, just hard working, dedicated Search Engine Optimisation service professionals.

YOUR SEO TERRITORY IS PROTECTED

Many SEO Brisbane agencies have several clients within the same niche in the same territory. If you were a Brisbane plumber would you be happy if the SEO agency you hired had two or more Brisbane plumbing companies as clients? No! At Rank One SEO Brisbane we provide guaranteed ownership of your territory and will not take on any other of your direct competition as clients. Taking on multiple clients fighting for the same space is a deceitful act that we will not be part of. We like to sleep well at night, knowing we are acting in our client’s best interests.

SEO AGENCIES TO AVOID.

There are so many jokes outer claiming to be ‘SEO Experts’ in Brisbane, I have no doubt you wouldn’t know who do choose. It can be a very problematic process to go through for any Brisbane business. We compiled a list of things to avoid in any SEO agency:

LOCK IN CONTRACTS

We do not do contracts! We believe if we are doing a good job, then there is no reason to lock you into a long-term contract that you cannot get out of. We work month to month with you, with a tailored campaign to suit your business niche and competition. If you are contacted by SEO agencies that insist in a lock in contract, then you need to run in the other direction as fast as you can. This style of Search Engine Optimisation agency hires very good sales staff that know how to convert sales, by telling you everything you want hear. Then once signed up they do the bare minimum to keep you campaign alive. All we require is one months’ notice in advance and you are free to leave if you wish.

GUARANTEED RESULTS

If any SEO consultant guarantees you X number of keywords on Page of Google in X amount of time, then run. Why? This is impossible to know. Google works in mysterious ways and is always updating their search results algorithms. If an agency makes these claims then ask the exactly what keywords or phrases, they are guarantying and most importantly, how many people a month search for those keywords and phrases. In most cases they are guaranteeing you keywords that nobody Googles and there for are very easy to rank for.

PAID LINK BUILDING

Always ask your SEO consultant if they pay for backlinks. If the answer is yes, then once again you had better run, run, run as fast as you can. This is a big sin in the Google world and classed as cheating your way to the top. Many Search Engine Optimisation agencies buy backlinks and don’t really care what happens to you or your business. Large agencies have literally hundreds of clients on their books, and losing a few is fine for them.